Interaction designer focused on advanced analytics, data visualization, and other complex problems

Adventures in App Advertising

May 1, 2016

Over the past year, I’ve run some experiments in advertising for my iOS app, DanceMaster. At the beginning of this process, I knew absolutely nothing about online advertising. Along the way, I made a lot of mistakes, and I’m sure it is possible to execute advertising campaigns better than I have, but I’ve also learned a number of interesting things about the process that might be useful to other independent app developers who are considering marketing their app with online advertising.

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